Velablanca

The Velablanca mark is a sail formed by strokes that evoke the wind and the waves of the Yucatán coast. It is built on a grid and comes with a horizontal version and a seal bearing the Chicxulub name.

We defined a palette of deep blue, bright blue, sky blue and a pink accent, plus a topographic pattern inspired by the seabed. The identity comes to life on business cards, letterheads and folders, a billboard and the construction hoarding, an exhibition booth and promotional items.